ecommerce funnel

Best Cross-sell Funnels for Online Stores in 2024

In the world of e-commerce, upselling and cross-selling are essential components to increase revenue and customer satisfaction. As we go through 2024, it becomes increasingly important for online stores to leverage these tactics effectively. In this blog post, we will discuss the importance of upselling and cross-selling in eCommerce and how these apps can help you achieve your sales goals. We have sifted through all the upselling and cross-selling apps available on the different e-commerce platforms to bring you the best options.

With detailed insights into each app’s features and benefits, this post will help you make an informed decision on which one is right for you. We will also cover how these apps can help in upselling and cross-selling, why analytics plays a crucial role in these strategies, and how to set up a successful upsell and cross-sell funnel. Finally, we’ll discuss bundling as a tactic to enhance your overall upselling strategy. So buckle up as we take you through the best cross-sell funnels for online stores in 2024!

Understanding the Importance of Upselling and Cross-Selling in 2024

Implementing upselling and cross-selling techniques can significantly boost your online store’s revenue in 2024. By offering additional products or upgrades, you can increase the average order value and enhance customer satisfaction and loyalty. These strategies also provide an opportunity to showcase related products and encourage shoppers to explore more. In the evolving eCommerce landscape, leveraging upselling and cross-selling is crucial to staying competitive.

Maximizing the potential of each transaction in eCommerce involves employing upselling and cross-selling techniques. Upselling entails offering a higher-priced alternative or complementary product, while cross-selling suggests relevant products that complement the customer’s purchase. These strategies encourage customers to spend more and create a personalized shopping experience. By executing upsells and cross-sells effectively, businesses can enhance customer satisfaction and foster repeat purchases. It’s an invaluable approach for boosting revenue and staying competitive in the evolving eCommerce landscape.

Best Overall Upselling App:

AppSell aims to enhance sales and average order values for online stores, especially on platforms like Shopify and Wix. It offers tools for upselling and cross-selling, suggesting related products to customers to encourage additional purchases. Easily integrated with popular eCommerce platforms, AppSell helps businesses boost conversion rates, sales, and revenue by maximizing the value of each transaction.

AppSell stands out as the ideal choice for your e-commerce store due to its personalized upselling and cross-selling opportunities. It seamlessly integrates with popular e-commerce platforms like WordPress, Wix, and Shopify, allowing for easy customization and creation of upsell and cross-sell funnels. Real-time analytics provide valuable insights for tracking performance and adjusting strategies to improve sales. With its user-friendly interface and excellent customer service support, AppSell ensures a seamless and effective upsell and cross-sell experience for your online store.

Price plans include:

  • Basic – $14.95/mo
  • Advanced – $24.95/mo
  • Grow – $49.95/mo
  • Tiger – $79.95/mo

Best Overall Cross-sell Funnel for Online Stores: Honeycomb Upsell & Cross-Sell

Honeycomb Upsell & Cross-Sell is a comprehensive app that maximizes cross-selling opportunities. With features like product recommendations, bundle offers, and smart upselling strategies, it helps increase sales. The app’s intuitive interface and customizable templates make creating appealing offers a breeze. Honeycomb Upsell & Cross-Sell also provides data-driven insights for optimizing your cross-selling funnel. Seamless integration and excellent customer support make it an ideal choice for online stores.

With its user-friendly interface and customizable templates, Honeycomb offers a seamless way to create persuasive cross-sell offers. Advanced analytics and AI-driven algorithms ensure accurate product recommendations. Integration with Shopify allows for hassle-free implementation, while responsive customer support helps you achieve your cross-selling goals. Honeycomb is a top choice for enhancing the shopping experience and boosting sales potential on your Shopify store.

Price plans include:

  • Free
  • Silver – $49.99/mo
  • Gold – $99.99/mo
  • Platinum – $149.99/mo

Best AI-Driven Cross-sell Funnel: Selleasy

Selleasy showcases effective pre-purchase and post-purchase upsell offers, encouraging customers to combine related products or accessories, thereby boosting the Average Order Value (AOV). Users can craft upsell and cross-sell offers either manually or through automatic product suggestions. Furthermore, Selleasy accommodates multi-language and multi-currency Shopify stores. The majority of its widgets integrate seamlessly and discreetly, allowing merchants to select an upsell style that aligns with their store aesthetics. Assistance for setup is readily available through Zoom, chat, or email.

Selleasy offers features such as Amazon-style “frequently bought together” bundles, cross-sell product add-ons on product pages with list or grid embedding options, cart upsell funnels based on cart items, a post-purchase upsell page with one-click checkout, and cross-selling of related products on the thank-you page post-purchase.

Price plans include:

  • Free
  • Tier II – $7.99/mo
  • Tier III – $14.99/mo

Best App for Increasing Average Order Value (AOV): ReConvert

ReConvert, an app specifically designed to increase average order value for online stores, offers customizable templates for creating appealing post-purchase upsell offers. With ReConvert, you can incentivize customers to add more items to their cart during the checkout process. The app provides data-driven insights and analytics to optimize upselling campaigns and improve AOV. ReConvert seamlessly integrates with Shopify, ensuring a smooth and user-friendly shopping experience. ReConvert boosts average order value (AOV) by creating compelling post-purchase upsell offers. It entices customers to add more products with discounts or free shipping. Its analytics and integration simplify strategy implementation, making it ideal for boosting revenue in online stores.

With ReConvert’s straightforward and value-driven pricing, both new and scaling stores can expect returns exceeding their investment. Features include a drag-and-drop funnel builder, segmentation and triggers, a checkout editor for Shopify+, comprehensive reporting and analytics, post-purchase upsells, a customizable thank-you page editor, 24/7 live chat support, and a no-commitment cancellation policy.

Price plans include:

  • 30-day Free trial
  • $4.99 + 0.75% of upsell revenue

Best App for Personalization: PickyStory

PickyStory stands out as the best app for personalization, offering advanced features that optimize the shopping experience. With personalized product recommendations, you can boost sales on your Shopify store and increase the average order value (AOV) through effective upselling and cross-selling. PickyStory’s AI-driven analytics provide valuable insights into customer behavior, allowing you to better understand your audience. Moreover, you can create customized widgets and templates with PickyStory to enhance the personalization of your store. PickyStory is a powerful tool for creating a tailored shopping experience for your customers.

Personalization plays a crucial role in PickyStory, allowing you to tailor product recommendations based on individual customer preferences. By leveraging PickyStory’s personalization features, you can provide a unique shopping experience by displaying relevant upsell and cross-sell offers to each customer. This level of customization caters to individual needs and interests, increasing customer engagement and conversions. With advanced targeting capabilities, PickyStory ensures that every customer receives personalized recommendations, enhancing their overall shopping journey. Utilizing personalized notifications further amplifies the effectiveness of PickyStory’s personalization features.

Pricing plans include:

  • Standard – Pay based on the monthly revenue generated via PickyStory.
  • Flexible – $189/mo
  • Custom – Customized plan for a minimum of 2,000 monthly orders.

Best App for Startups: Zipify OneClickUpsell

Zipify OneClickUpsell is a Shopify app designed to boost e-commerce revenue through tailored upselling strategies. It enables post-purchase upsells, allowing businesses to present additional products or deals right after a purchase, and pre-purchase upsells, which entice customers before checkout. Users can personalize these offers for brand consistency, utilize analytics for performance insights, and conduct split tests to refine upsell efficacy. Optimized for mobile shopping, the app ensures a user-friendly experience across devices and also provides live chat support for any queries or assistance.

Zipify OneClickUpsell is an excellent choice for startups because it provides the necessary tools to create effective upsell funnels. With targeted upsell offers during checkout and analytics to track success, Zipify streamlines the upselling process. Its seamless integration with Shopify makes it convenient for startups.

Price plans include:

  • Tier 1 – $35/mo
  • Tier 2 – $95/mo
  • Tier 3 – $195/mo

Best App for Customized Notifications:  InCart Upsell

Increase customer engagement and conversions with Cross Sell & Cart Upsell, the best app for customized notifications in your Shopify store. This powerful app allows you to personalize your upsell and cross-sell offers based on customer behavior and preferences. With automated notifications, you can ensure timely and relevant upsell opportunities. Don’t miss out on boosting your sales potential by leveraging the power of customized notifications with Cross Sell & Cart Upsell.

Customized notifications in Cross Sell & Cart Upsell present an opportunity to target customers with relevant upsell offers. By leveraging personalized notifications, you can create a sense of urgency and significantly increase conversions. These notifications provide valuable information to customers about additional products, enhancing their shopping experience. With tailored notifications that match individual customer preferences, you can drive repeat purchases and boost sales potential. Cross Sell & Cart Upsell’s automated and timely delivery of targeted upsell offers makes it a powerful tool for maximizing revenue.

Pricing aligns with your Shopify plan, and all features are encompassed in the paid packages:

  • Shopify Basic – $19.99/mo
  • Shopify Standard – $29.99
  • Shopify Advanced – $59.99
  • Shopify Plus – $99.99

Best App for Small Shopify Stores: ONE ChatGPT—Upsell—Email Marketing

ChatGPT—Upsell—Email Marketing aims to enhance Shopify stores’ email campaigns by generating AI-powered, personalized content that promotes upselling and cross-selling. It offers suggestions for successful upselling strategies, such as recommending complementary products and proven email templates. The app crafts engaging emails with product recommendations from past purchases and compelling calls to action. Furthermore, it potentially integrates with popular email platforms like MailChimp and Klaviyo, streamlining the incorporation of upselling strategies into email marketing.

Price plans include:

  • Free Plan: ChatGPT—Upsell—Email Marketing provides a free version with limited features for up to 50 active customer profiles. 
  • 10-Day Trial: The app also offers a 10-day trial granting full feature access.
  • Tiered Pricing: Specific pricing details were not available, but tiered plans likely exist. For detailed pricing, visit the app’s Shopify page or contact the developer.

What are the Key Features to Look for in Upsell and Cross-sell Apps?

Navigating the myriad of upselling and cross-selling apps can be daunting, especially when aiming to supercharge your Shopify store’s revenue. It’s not just about adding any tool; it’s about integrating the right one. So, what should you prioritize when diving into this selection process? Let’s unpack the essential features that can make or break your upselling and cross-selling efforts.

Personalized Recommendations

In today’s e-commerce landscape, personalization isn’t a luxury; it’s a necessity. Seek apps that employ algorithms or AI-driven tools to provide bespoke product suggestions tailored to each visitor’s preferences and purchase history.

User-Friendly Interface

The more intuitive an app’s dashboard and controls, the quicker you can set up and modify your campaigns. A user-friendly interface will save you both time and potential headaches.

Split Testing Capabilities

Trial and error play a pivotal role in refining upselling and cross-selling strategies. Opt for apps that offer A/B testing features, allowing you to discern which offers resonate best with your audience.

Dynamic Pricing Options

Whether it’s bundling products or offering tiered discounts, dynamic pricing capabilities give you the flexibility to craft enticing deals that encourage customers to add more to their cart.

Seamless Integration

An ideal app should integrate smoothly with your Shopify store, ensuring that upsell and cross-sell offers appear natural and in line with your site’s design.

Real-time Analytics

Data-driven decision-making is pivotal. Prioritize apps that offer real-time analytics, granting you insights into how your offers are performing and where tweaks might be needed.

Mobile Optimization

With a significant portion of online shoppers browsing and buying via mobile devices, the app you choose must be optimized for mobile, ensuring a seamless experience across all platforms.

How to Set Up a Successful Upsell and Cross-Sell Funnel?

To set up a successful upsell and cross-sell funnel, start by identifying high-converting products based on customer purchasing patterns. Use upsell and cross-sell widgets and templates for easy implementation. Personalize offers based on customer browsing and purchase history. Optimize the timing of offers during the customer journey. Implement A/B testing to refine funnels for maximum effectiveness.

To implement an effective upsell and cross-sell strategy, it is vital to offer complementary products that enhance the value of the customer’s initial purchase. Use persuasive language and compelling visuals to highlight the benefits of upselling and cross-selling items. Providing incentives such as discounts or limited-time offers can encourage upsell and cross-sell conversions. Leveraging social proof by showcasing positive reviews and testimonials for upsell and cross-sell products can also boost sales. Continuously analyze and optimize your upsell and cross-sell strategies based on customer feedback and data.

How to Optimize Your Checkout Process for Upselling?

Optimizing your checkout process for upselling is crucial to maximize sales. Streamline the process to enhance the shopping experience. Display enticing upsell offers on the cart page and enable one-click upsells for easy product additions. Create urgency with limited-time offers and customize the order confirmation page to promote related products.

During the checkout process, popups play a crucial role in upselling and cross-selling. These pop-ups can offer additional products or bundles to customers, increasing their average order value. Exit-intent popups are particularly effective as they capture potential upsell opportunities when customers are about to leave the site. Customizing popup design and messaging to align with your brand enhances the shopping experience. A/B testing is essential in optimizing popup performance, maximizing conversions, and achieving better results. By leveraging popups strategically, you can boost sales and enhance customer satisfaction.

Can Bundling Enhance Your Upselling Strategy?

Bundling, the art of grouping complementary products to get discounted prices, isn’t just a sales tactic—it’s a psychology-driven strategy that appeals to consumers’ love for perceived value and convenience. Here’s why it’s an upselling powerhouse:

  • Perceived Value: When products are bundled, customers often feel they are getting more for their money. This perception of saving can be a compelling reason for them to spend more than they initially intended.
  • Convenience: Offering a bundle means customers don’t have to spend time searching for related products. For instance, a camera might come with a case and an SD card in a bundle. This ease can hasten the purchase decision.
  • Increased Average Order Value (AOV): By encouraging customers to buy more products in a single purchase, bundling naturally drives up the AOV, enhancing your store’s overall revenue.
  • Inventory Management: Bundling can also be a strategic move to clear out older or overstocked inventory. By pairing these items with best-sellers, they’re more likely to move off the shelves.
  • Strengthened Brand Loyalty: When customers feel they are getting exclusive or valuable deals, their satisfaction often translates into loyalty. Over time, they’re more likely to return and make repeat purchases.




With the constant evolution of e-commerce, cross-selling has become an essential aspect of any online store’s success. By implementing effective cross-sell funnels, online stores can not only increase their revenue but also enhance the overall shopping experience for their customers. The best cross-sell funnels for online stores will be those that are personalized, timely, and relevant to each customer’s needs. By leveraging technology and data analytics, online stores can create a seamless and engaging cross-selling experience that will leave a lasting impression on their customers. So, if you’re an online store owner looking to boost your sales and customer satisfaction, make sure to incorporate these best cross-sell funnels into your marketing strategy.