Ways to improve customer user experience and get more conversions

You love to read the latest blog posts on conversion rate optimization if you’re anything like me. You’ve probably found that there are a lot of great tips out there, but it can be hard to find time to apply all of them.

Well, I have good news for you! In this post, I will break down some ways that will help improve customer user experience and get more conversions without costing any money or taking up your time.

Why Improve Customer Experience?

In a nutshell, people don’t want to use your product if they have a bad experience using it. For example, they might be unhappy with how it looks or not understand how to navigate through it.

Improving customer user experience leads directly to more conversions because once people are satisfied with their knowledge of your site, they’ll be more likely to buy.

Ways to Improve Customer Experience and Get More Conversions

Now that you understand how important it is to improve customer experience and increase conversions, here are some ways you can achieve that:

1) Utilize your CTA buttons more effectively

If you’re unsure what CTA buttons are, they stand for “Call-to-Action” and are the different buttons users can click to perform certain functions. For example, your main call-to-action button could be a “buy now” or “add to cart” button.

As you can see, this is a very effective way to capture users who are interested in buying your product. Now, buttons aren’t the only thing that works well for CTA’s.

Headlines or subheadings can also be used as call-to-actions if they are specific enough. The key here is to make sure that your call-to-actions are very clear and that they stand out on the page.

2) Remove unnecessary clutter from your website.

We all know how annoying it is when a website has multiple pop-ups, sidebars, email sign-up forms, and other distracting stuff.

When people land on a site with this kind of clutter, they’re immediately turned off by it. They don’t know where to look or focus, which makes them leave the site.

So make sure that there is no unnecessary clutter on your website and remove anything that isn’t relevant to your product’s main selling points. This way, you are saving your visitors time and are more likely to get them to convert.

3) Avoid sending mobile traffic to a mobile unfriendly site.

One of the biggest mistakes that eCommerce sites make is not optimizing their sites for mobile traffic. As you probably know, more and more people are browsing the web on smartphones these days, so it’s essential to have a fully responsive or mobile-friendly website. Otherwise, you are throwing away sales.

4) Fix any technical issues that might be preventing conversions

If you’re using an eCommerce platform like Shopify or BigCommerce, there is a chance that you’ve got some technical issues on your site. These problems could be anything from broken functions (for example, not being able to checkout) to images not showing up.

Fixing this problem can often be complicated and time-consuming, but it’s essential to get them fixed as soon as possible because they can prevent conversions.

5) Check your home page for any usability issues

Your homepage should contain what is called the “above the fold area.” The above the fold area refers to everything that visitors will see without scrolling. It’s called this because traditionally, newspapers would print their most important news above the fold before the internet.

The problem with many eCommerce sites is that their homepage often contains too much information, and it can be challenging for visitors to find what they’re looking for. Make sure you have a clear path to your product categories so people can easily find their way around the site.

6) Check if your product pages have any usability issues

Your product pages are pretty important because this is where you convert people who have clicked on a CTA button. So they must be not only informative but also easy to navigate through and use.

For example, make sure that your product pages are well designed, that you have all the necessary information (specs, features, etc.) and that there is no clutter.

Another vital thing to check is how long your product pages take to load. If something takes too long, visitors will usually get frustrated and leave. So make sure everything loads quickly to increase conversions!

7) Try to decrease the number of steps it takes for a user to convert

As we’ve already said, if your site isn’t converting, it might be because there are too many steps involved. This could be anything from filling in information (like an email address) on different pages before checking out to not having shipping or return options displayed on your checkout page.

Make sure that you are only asking for the necessary information on each page to avoid losing customers and increasing conversions.

8) Always test new ideas

It’s really important that you are always testing new things on your site in order to improve conversions (the website’s user experience) . A/B testing is a great way to do this because you change one thing on the site (like the CTA button color) and see if it results in more conversions or not.

9) Make sure your site is secure

Selling things online can be a bit risky, especially if you’re taking cards. So you must have an SSL certificate installed on your site so customers know they are working with a trusted business. If the URL starts with HTTPS:// instead of HTTP://, people will usually see it as more secure.

10) Be mindful of customer expectations

With eCommerce sites, you’re always up against the clock. People don’t like waiting for days to receive their purchases, so you must make sure they are processed and shipped as quickly as possible. This is because customers tend to spend less time on websites where they have to wait around.

It’s also crucial that you don’t overpromise and under-deliver. For example, if you’re selling products for $5, but then the shipping costs are $5, people will likely be quite annoyed when they see the final price. So make sure that you give your visitors all of the necessary information before asking them to purchase.

11) Optimize The Landing Pages for Mobile Devices

Mobile devices are now used for shopping more than computers. So you must optimize your landing pages for mobile visitors. Ensure that the buttons are big enough to be easily tappable and that all of the information is easy to see on a small screen.

12) Personalize Your Site Experience

Many eCommerce sites make the mistake of sending generic emails to their customers. However, you can increase conversions by sending personalized messages instead. So try to find out a bit about each visitor and then send them a personal email confirming their order, asking how they found your site, etc.

13) Don’t forget about your return policy

While many eCommerce companies focus on getting visitors to buy, they forget that many people will just be visiting the website to see returns/refund policies. So you must have these available on each page. They should also be easy to read, all in one place, so visitors don’t have to search for them.

14) Use a clean and simple design

Another thing that can increase conversions is a clean, modern, and straightforward design. Many consumers want to feel like they’re buying from a trustworthy brand, so having an extremely flashy website may seem unnecessary. Instead, make sure that you have lots of white space on each page and that the colors are consistent throughout the entire site.

15) Use a product comparison table

If you’re selling multiple products that do the same thing, it’s vital that you set these up in a simple and easy-to-understand product comparison table. People will often go for the cheapest option, so this is a perfect way of highlighting the benefits of each product.

16) Make sure you have a relatable and trustworthy brand

Another important thing for your eCommerce company is to create an image of being a reliable and trustworthy company. This means that the first thing visitors see when they land on your site should be some about us section that talks about how long you’ve been around, who started the business etc.

Frequently Asked Questions

How can we improve the user experience?

One way to do this is to add lots of product reviews and testimonials. This will show other users that people enjoy using the website, which should boost your conversions.

How can I improve my conversion UX?

You should first make sure that the people visiting your site want and need what you’re selling. If you’re not providing a solution for any potential problems, no one will likely end up buying from you. After this, check out other popular eCommerce sites to see how they have made their buying experience attractive to users.

How can you improve a website’s UX design for maximum conversion rate?

When trying to improve a website’s UX design for maximum conversion rates, you must think about the three most important factors that affect this (page speed, content, and usability). It would be best to make sure that customers can quickly find what they are looking for on your site by using relevant keywords in your meta tags.

After this, make sure that your content is relevant to what the user wants, and finally, check out other websites in your industry to see how their usability compares to yours.

What features would make the user’s experience easier and better?

One feature which could improve the user experience is a live chat option. This means that your customers can ask questions about the website, and you’ll be able to answer them immediately – this will boost conversions as it makes your service seem more trustworthy and efficient.

There are also lots of discounts and offers available, making people much more likely to buy from you.

Last Thoughts

Improving customer experience is a great strategy for increasing conversion rates. The better your customers feel about their interactions with you, the more likely they are to buy from you in the future. So what can you do to improve customer experience?

Here are some tips that will help make your website or app easier and faster for them to use when looking at products or making purchases. We hope these suggestions help!