Dropshipping is a strategy that many eCommerce entrepreneurs are using to their advantage. The benefit of dropshipping is the lack of upfront costs, but also the risk factor for inventory.
However, if you’re looking to grow your eCommerce business, email marketing can be an essential tool in your arsenal. Here are some tips on how you can use it to make more sales with less work!
Email marketing is a strategy that involves sending emails to people who have given you their email address, generally in return for some benefit.
You might build an email list around a specific topic or area of interest and then send them relevant content on the subject – this could be anything from news articles and blog posts to discounts and promotional offers.
The most important thing is to remember always to be relevant. If you start sending people promotional offers that don’t relate to them, they will unsubscribe from your list, damaging your business over the long term.
Email marketing isn’t just about sending emails – it’s about building a relationship with your list through valuable content.
Your subscribers are always looking for relevant information that they can use to improve their business, increase sales, or learn something new. So, every time you send an email with valuable content, you’ll build trust with them and also deliver what they’ve signed up for.
It’s crucial to build your email list slowly and methodically. Don’t just buy a list of email addresses because you think it will be easier than growing your own – these lists are often full of dead emails or people who haven’t opened an email in years.
Instead, start by adding people to your mailing list one at a time. When someone opts into your list, that is an open invitation for you to email them. You can then build this relationship over time and, if they enjoy the content you’re delivering, they will be more likely to buy from you when it comes time to make a purchase.
There are several benefits of email marketing when it comes to your dropshipping business. Here are some of the main ones:
The most crucial part of getting repeat sales is trust and authority in your niche. If people trust you, they will buy from you without hesitation.
People aren’t going to trust you overnight – it takes time to build trust and authority in your niche, but email marketing campaigns is one of the best ways to do this!
Every post, every article you write, and every piece of content you publish puts your name out there as an authority figure. By delivering valuable information regularly, you are positioning yourself as the go-to person in your field.
As you build this trust with your list, people will be more likely to buy from you or take advantage of any discounts that you’re offering because they know that what you recommend is valuable.
One of the biggest things that an email marketing campaign does is create personal connections with your list.
Think about it like this: if you were to meet someone in person and give them your business card, would they remember who you are when they need new service or product? Probably not.
However, what if you didn’t hand over a business card and instead gave them a handwritten note with your contact details?
The chances are much higher than they would remember you next time they need an item in your niche and would be more likely to buy from you. Email marketing does something similar – it gives you the chance to create personal connections with every person who subscribes to your list.
Many people will subscribe to your list and then forget about you, but the ones who read your emails regularly are the ones you should be focusing on.
One of the biggest benefits of email marketing is that it puts your content in front of more people than other types of marketing.
For example, when you buy an ad in the newspaper, only people who read it will see your content. However, when someone subscribes to your list, they sign up for your information and give you permission to email them whenever you want.
This means that each time you send out an email, your content is reaching more people than it would if you just posted it on Facebook or tweeted about it.
Email marketing has some great benefits, but one of the most significant benefits is the affordability of this type of marketing.
What’s more, advertising on Facebook or Google can become very expensive, especially when you do it wrong.
On the other hand, email marketing is easy to set up and start doing yourself – plus, it won’t cost you anything upfront!
When it comes to tracking results, email marketing is one of the best options. Not only can you track how many people open your emails and where they click within each email, but you can also add links to your emails, so you know how many people visit your website too.
Email marketing allows you to track so much information and understand what content your audience is interested in.
Now that you know some main benefits of email marketing, here are some strategies to help you improve your dropshipping business even further:
When writing your email marketing content, make sure that you are always thinking about your audience.
Remember that each of them has entered their contact details into a form on your website because they want to hear from YOU – not from someone else.
Whenever you send an email out, make sure that it’s valuable and helpful so people understand why they should continue receiving emails from you.
If you try to sell lots of things in one email, it will have the opposite effect because nobody wants to be bombarded with information reading through their inbox.
Instead, think about the one main benefit you can share with your audience in each email.
For example, if someone subscribes to your list because they are interested in making money online, your main benefit should be how to make money from home.
Each time you send out an email, think about the one thing that people want to learn more about and then share that with them in your email.
People subscribe to your business emails because they want something from you – not from a salesperson trying to convince them to buy something right away.
When people sign up for an email list, they expect the emails they receive to be free.
Instead of trying to sell every time you send out an email, think about offering up some free content in exchange for people’s contact details.
This is called a lead magnet and will allow you to build trust with your audience while also converting them into customers later down the line.
Make sure that when you offer something for free, it’s something of value and not a sales pitch.
Make sure you always include some call-to-action (CTA) in your emails.
This means giving people a reason to click on the links within your email and go to your website.
For example, you might include a link that says something like “Get my free e-book” or “See my top-selling product.”
Including a CTA in every email will help prompt people to visit your website, which is precisely what you want them to do!
If they click on one of your CTAs and go to your website, they are one step closer to buying from you, which means that you’ve just made a sale.
Did you know that most email marketing platforms allow you to add tags to each subscriber?
This is such an essential feature because it will allow you to create segments of your email list.
For example, if you only want to send something out to people interested in making money online, you can create a segment that only includes subscribers who have the tag “making money.”
Once your list is tagged, you’ll be able to send emails relevant to each person’s interests, allowing you to convert more of your subscribers into customers.
One fun way to connect with new email subscribers is by creating a welcome series.
A welcome series is a sequence of emails that you send out automatically after someone subscribes to your list.
The most common welcome email is usually titled, “Thanks for subscribing.”
You can set up most email marketing platforms to automatically send a “thanks for signing up” email when someone subscribes to your list. However, you will need to go into the settings and tell them how many days you want this email to be sent out after someone subscribes.
It’s a great idea to send a welcome email straight after someone subscribes because it’s the perfect time to introduce yourself and explain what your business is all about.
Include some helpful information in this email to answer the most common questions that your new subscribers have. You can then include a link at the bottom of this email that says something like, “Let me know if you have any other questions, and I’ll be happy to help.”
You can then take this further and create more welcome emails that will teach your subscribers more about your products and/or services. You can also deliver helpful content in these emails, such as blog posts, e-books, or infographics.
Creating a welcome series for your email subscribers is a great way to help them get started with you, and it will set the stage for an ongoing relationship between your business and your customers.
This type of email marketing will also ensure that all new subscribers receive a personalized touch that they won’t expect from other brands.
Another vital task that you should do as an email marketer is sending out thank you emails. These are usually sent after a person makes their first purchase from your website, which means that they’ve now become a customer of yours.
This type of email is a great way to say thank you for your client’s business, and it will also serve as a reminder of who you are – especially if they made their first purchase a while ago. You’d be surprised how many people forget about brands after their first purchase!
Thank you emails can also come in coupons or discount codes which is a great way to reward existing customers.
You can send out many different types of thank you emails, but the primary purpose is always the same – to connect with your customer and say thank you for their purchase!
Email marketing is one of the most powerful tools for growing your online store. There are many benefits to email marketing, including building customer relationships and generating revenue.
This blog post has provided you with a ton of information on how to start an email campaign, what type of content should be included in it, as well as some tips for designing eye-catching templates that will motivate people to buy from your dropshipping business. We hope this article was helpful!