How to boost your online store sales with upsells and cross-sells

Do you have an online store that sells products online? If so, you know how hard it can be to get people to buy your products.

Upsells are an excellent way for stores like yours to increase sales by getting customers who want more than one product at a time. By offering upsells, your store will increase profits by selling more and ensuring customers leave happy.

What Is Upselling?

time to sell

Upselling is selling your customer more than what they want to purchase.

You offer them one product, and when they come to the checkout page, you hit them with another item for sale. The idea is that if they liked the first item, they would go for the other one too, or at least add it to their purchase.

How Upsell Boost Sales

Upselling is a great way for your store to make extra money. When you offer upsells, not only do you get more sales, but you also increase the chance of customers buying other items from your store. These are called cross-sells, and there’s no better deal than that.

Upsells also increase the value of your store. It is a powerful marketing strategy that makes people see you as a trusted business. One that they can go to for more products and with whom they can build a relationship.

If an upsell offers something like the user’s product, it will have a much better chance of being purchased. You can then use an upsell to surprise people with something unrelated but complementary. They will buy it because they already had a positive experience with your previous offering and cannot get enough of that feeling you brought them!

What Is Cross-Selling?

Cross-selling is similar to upselling but not precisely the same. With cross-sells, you offer customers more than one product they can purchase simultaneously.

You might want to offer them an accessory for the main product they just bought or another item that will work well with it. But remember, make sure that both items are related and not something completely random like a gift card.

Cross-Selling boosts your store’s revenue because it gives people more things they can get for one price. In addition, it makes them see you as the go-to place for great deals if they need to buy multiple items at once. It also increases customer satisfaction by giving them a more comprehensive range of choices.

How To Set Up An Upsell & Cross-Sell In Your Wix Store

setup an upsell

Upselling and cross-selling are easy to do in your Wix store. First, pick the items you want to offer and set them up in your store.

When building or editing the products, you can make an item a cross-sell by choosing a related product from the dropdown menu. Both products must fall under the same category to be sold together.

For best results, have a cross-sell appear after the initial product offer. Your customer will be more willing to make a second purchase if he knows similar items to look at.

You can do this by adding a discounted price on an item as an option on the checkout page for upselling. Or you could offer your customers a more expensive version of the product they were looking at, so if they want to upgrade, they will have to think about it.

You can also choose items that will only be visible on the checkout page by selecting ‘Only on checkout.’

How Upsell And Cross-Sell Can Boost Your Online Store Sales

Now that you know how important it is to offer upsells and cross-sells in your Wix store, you need to take action.

1) Start by creating upsells for the most profitable items.

If you want to make more money, focus on offering your customers products that will give them a lot of value for one low price. This way, they will be tempted to buy something else even if they didn’t intend to.

2) Cross-sells are useful when you need to increase the total value of a purchase.

When you want to upsell, try offering an accessory so your customers can get both for one price and still think they are getting a good deal.

3) Use cross-selling and upselling tactics throughout the buying process.

What do we mean by this? Well, you should not only offer these items after people add them to the cart, but you should also present them as suggestions when they are checking out and not buying. When presenting your offers, always be ready to provide a discount or special offer to motivate your customer to take action.

4) Some products offer more chances than others.

Items like accessories and complementary products will greatly benefit from upsell and cross-sells. As a result, you can provide more products and price discounts to increase your chance of success on these items.

5) Pick items that fit well together.

When you create offers, make sure they work together and that people want both if they already like one of them. Also, remember that you should try to upsell products that are not too expensive. Otherwise, your customers will get suspicious.

6) Upselling works best when it is done at the right time.

There are times when you can successfully offer an upgrade during the checkout process, but other times might be better. For instance, if people have already added an item to their cart, they might be looking to buy more things. You can offer them an upgrade and encourage them to purchase more items that fit well into their shopping cart.

Extra Tips That Will Boost Your Sales

Now that you’ve learned about cross-selling and upselling, it’s time to put your new skills to use. Here are some extra tips that can help you improve your sales even more:

1) Offer a bundle

Bundling up your products is a great way to encourage purchase. For instance, people might purchase a TV and a DVD player together instead of separate items.

2) Communicate with urgency

If you want to convince people that an offer won’t be available for long, communicate the sense of urgency through a limited-time request.

3) Increase your price

Sometimes, it’s time to increase costs and offer a discount instead of the total retail price. For instance, you could feature higher prices but with discounts that make people think they are getting a great deal.

4) Offer varied payment options

If people want to give you more money, let them. For instance, you can let people pay monthly for a subscription instead of just once.

5) Create loyalty programs

This is one of the best ways to increase your sales and get more customers in the long term. Satisfied customers are usually loyal customers, so make them happy, and they will keep returning to purchase from you.

6) Test, test, and test again

The only way to know what works for your business is by testing. With the help of split tests, you can improve conversion rates and increase sales.

7) Offer free shipping

This is a great option that encourages people to buy more without thinking twice about it.

Remember that upselling and cross-selling are great ways to increase your sales, and you can use them even if you haven’t started an online business yet.

If you want to make the most of these strategies, we suggest setting up a Shopify store – It’s straightforward and affordable! You will improve your site with just a few clicks and pick from different payment options to get paid quickly.

Our Favorite Upsell Apps for Shopify, Wix & WooCommerce

apps we like

It is as important to find the best upsell app for your online store as it is to master your website SEO and choose the right theme for your store.


Using AppSell, you can increase your store average order value and revenues significantly with the easiest-to-use upsell builder app. You can change the design to match the style of your Wix storefront with just a few clicks!

Upsell is supported on Shopify, Wix, and WooCommerce.


With this app, you can create thank you landing pages, do one-click upsells & cross-sells, and track product purchase upsells. Ultimately, it aims to increase the number of repeat customers for e-commerce stores.

Currently supported on the Shopify platform.

Frequently Bought Together

You can use Frequently Bought Together to find bundled products, upsells, and discounts for your Shopify store similar to what you can find on Amazon.

Using the app, customers can add related items to their shopping carts with one click. Shopify’s Frequently Bought Together feature analyzes customers’ past purchases and recommends products based on their past purchases.

As a result, customers will see related products on product pages that can be added to their shopping carts with a click.

Frequently Asked Questions

How does cross-selling increase sales?

When you cross-sell products, you will increase your chances of making a sale. This is because you can offer an item related to the one people are interested in buying or another product that fits well with their consideration set. For instance, if people are looking for winter coats, they might also be interested in hats and gloves.

How do you upsell and cross-sell in retail?

When you give customers an incentive to upgrade, you can upsell them. For instance, if they are looking for a single item alone, offer it in bulk or with other accessories that will make them want it even more.

What are the benefits of upselling and cross-selling product services?

There are many benefits of upselling and cross-selling products or services. For example, you can increase your average order value, convince people to buy more items at once, get more customers in the long term since they will keep returning for upgrades, etc.

What are cross-selling vs. upselling examples?

When you cross-sell products, you offer an item related to the one people are looking at. For instance, if they can’t find gloves that match their winter coat, you might offer them some. On the other hand, upselling offers items that convince people to upgrade or purchase more than expected.

Why should you use cross-selling and upselling?

These strategies can help you increase your average order value, get more customers in the long term that will keep coming back for upgrades, etc.

How to upsell and cross-sell on Shopify?

Once you set up a Shopify store, these strategies will be straightforward to implement. You must start testing conversion rate optimization and determine what works best for your business.

Why is upselling and cross-selling important?

With the help of these strategies, you can increase your average order value, get more customers in the long term, etc. Also, if you don’t create urgency, people might think they can buy from your store later, making less impulse buying.

Last Thoughts

Now that you know how to set up an upsell and cross-sell for your online store, it’s time to start boosting those sales.

If you follow these tips, we guarantee they’ll help boost your online store sales. Which of the following do you think will work best for your business?