One of the easiest ways to scale your Wix online store is by using TikTok. TikTok is a mobile app that lets you post 15-second videos to their platform.

You can use it as an alternative social media site or for marketing purposes. I will show you how easy it is to set up your account, build followers, and start posting content on TikTok!

This blog post will teach you how TikTok works and why it’s so great for scaling businesses. It also includes step-by-step instructions on how to get started with this excellent social media app!

What Is TikTok?

TikTok is a mobile app where you can create and share short videos. These videos don’t have to be musical; they can also be making videos or anything else you feel like. It’s a great way to share content with followers in short snippets!

TikTok is still a relatively new app created in the last few years, but that doesn’t mean it can’t be used to market your business. It has quickly become one of the most popular apps globally (especially among young people).

For this reason, it’s a great way to get started with social media marketing!

Why Use TikTok?

One of the reasons that TikTok is so successful is because it doesn’t take itself too seriously. Most social media sites are all about being professional and not making mistakes. Fortunately, TikTok is an exception to this rule.

TikTok doesn’t discriminate against your content based on length or quality; it just lets you create videos that you enjoy! In addition, the simple design of the app makes it very easy for anyone to use.

What this means for you is that the TikTok community doesn’t seem as intimidating as other prominent social media sites, and it’s easier to fit into the environment!

Tips For Scaling Your eCommerce Business With TikTok 

Let’s now take a look at some tips to scale your Wix online store with TikTok.

Creativity is Key

One of the best things about TikTok is how simple it is! This allows creativity to shine through and makes it easier for anyone to get started with this platform.

When you’re trying to create suitable content for marketing, you need to stand out from the crowd. One way to do this is by finding ways to be different and unique on TikTok!

You can try creating short comedic videos or even songs! The content you post can be anything that would fit into the 60-second format.

You can talk about your product or even showing off the way it’s used, for example! There are so many ways you can use TikTok to promote your business.

Create a Community Around Your Products

Another of the best things about TikTok is that it allows you to interact with your followers in real-time! You can chat with them, ask questions, or even give them shout-outs.

These conversations will help you create a community around your brand, rather than having people “like” your posts in silence.

Spontaneous Sharing

Another great thing about TikTok is how spontaneous it is! You can share videos whenever you choose. There’s no pressure to make your posts or schedule them, like on other social media sites.

This means that you’re free to share content when the mood strikes you instead of feeling obligated to post something on a specific day.

Optimize Your Posts For Maximum Reach (Search Engine Optimization)

When you’re trying to use TikTok to promote your business, posting content that gets seen by as many people as possible is essential! Doing this will help you gain more followers and create a community around your brand.

One way to do this is by optimizing the hashtags you use! Simply put, a hashtag is a way to organize your content on social media sites. In addition, it makes it easier for people who are searching for related hashtags to find your posts.

TikTok Paid Ads

Another reason why TikTok is great for marketing is that it offers a paid ads! You are able to create video advertisements that will appear in front of people who aren’t your followers.

This means that you’ll be able to get more exposure and reach a more significant number of potential customers than before!

Unlike Facebook ads, these ads are much cheaper to make, easier to monitor, and will only appear in front of people who could be interested in your products.

Create A Marketing Strategy With TikTok

It would help if you made sure that your TikTok marketing strategy is well thought out, or you could end up wasting your time. This means coming up with a plan for using the platform to promote your business and creating goals for yourself. TikTok SEO is a vital factor to take into account. Click here to learn more about it.

For example, you can create a goal of getting 1,000 followers within three months if you’re starting. The point is that you should set goals for yourself and then try your best to achieve them!

Invite Influencers To Join TikTok

One other tip we want to mention is that you should try and get influencers on TikTok. These people already have a large following and can attract lots of attention to your posts!

You can reach out to popular TikTok users and ask them if they’ll share some of your content. You never know who might be willing to help you, and it’s always good to try!

Giving Away Freebies For Additional Exposure

Another way to use TikTok as a promotion tool is by finding different ways to give away free stuff! This could be anything from branded business cards and stickers or even something as simple as a product you sell.

Just remember that this isn’t about just giving something away but also getting your brand some exposure! That will help you to reach more people on TikTok and grow your following.

Create Quality Content That People Want To Watch

When you’re trying to grow your following on TikTok, it’s also essential that you create quality content. If you don’t do this, then nobody’s going to want to watch what you post!

People come onto TikTok to have fun and be entertained, so make sure that your posts are appealing!

Don’t Buy Followers And Likes Instead Build A Community

Finally, you should know that buying fake followers and fake likes is not the way to go on TikTok! This is because it will do nothing except waste your money. You’ll be left with thousands of people who don’t care about your brand!

Instead, it would help if you focused on building a community around your brand and creating a following that will be interested in what you have to say. Following these steps should help you get started with TikTok and take your business to the next level!

Importify is a helpful tool that helps people like you to automate their dropshipping business, allowing you to focus more on scaling your eCommerce operations through platforms like TikTok without the hassle of manual product management.