So, you’re spending money on traffic but not getting sales? You’re in the company of many other store owners who are wondering what they should do.
It’s challenging to be in because you want your website to succeed and grow, but it just doesn’t seem like anything is working. This blog post will give you some tips for getting out of this rut and start making more sales.
So, if you’re not getting any sales, there are likely two main culprits. One is that you might be losing potential customers on the way to the checkout page.
The second reason may be that your product is not interesting enough for people to buy it. Let’s look at both issues in more detail.
Not getting sales can be very frustrating and discouraging, but it’s essential to know that you’re not alone and there are steps you can take to fix the problem. First, keep in mind that acquiring new customers is a long-term investment, and sometimes you won’t see results right away.
On the landing page, you have a chance to present your offer and convince your visitors to buy. You want a clean and practical design that will draw attention with good-quality pictures of the product.
But most importantly, it needs to have a solid call to action. There should be reasons for people to buy your product and reasons they should act fast.
I’m sure you know that proper copywriting is very important to convince people to buy. People who want to sell need special persuasive writing skills to persuade potential buyers that the product they’re selling is exactly what they need.
It’s important to highlight the features and benefits of your product and explain how it will solve people’s problems. An excellent way to do this is by using bullet-point lists to reduce text and make the message as concise as possible.
We all know that people want to solve their problems and live better lives. So you need to show them that your product will help them accomplish this goal.
It would be best to have a clear value proposition that will communicate exactly what you’re selling, why they should buy it, and how much it costs. The more benefits you can add, the better because, in most cases, the more features you provide, the higher the conversion rate will be.
Another issue that may be why you’re not getting sales is showing prices too late on your page. People want to know how much a product costs before they decide whether it’s for them.
If you show prices at a later stage, your visitors may have lost interest, and they’ll be on their way.
People do not feel comfortable buying from you if they don’t know who you are. They want to see an honest company with trustworthy people who can provide them all the information they need behind your website.
This is why you should present your team on the landing page and talk about what makes you different from all of your competitors. People want to know that they’re making a good decision by buying from your store.
A call-to-action is an essential part of your landing page because it’s what people will click on if they want to buy. Therefore, your call-to-action should be prominent and noticeable but not distracting.
You should make sure that this button stands out from the rest of the text. It should use a dark color that contrasts with the other colors on the page. It should also have a unique design that sets it apart from the others.
People want to feel confident about their purchase, and they don’t want to risk their money if there is a chance that they may not get what they’re expecting.
To reduce this fear of losing money, you should offer some guarantee to remove the risk. Make sure your guarantee is easy to understand and include an FAQ section where people can find all the answers they need.
People like to hear that other people are saying good things about your product before they buy it. This way, they feel more secure because they know that other people have tried it, which worked for them.
This is why you need to include some social proof on your page, such as customer testimonials, reviews, or videos of real people who use your product.
Your design is another vital element that can help you increase your conversion rate. The more attractive and eye-catching it is, the more people will trust that you’re offering them something of value.
Design helps set your landing page apart from all the others, so be sure to create unique graphics and avoid using template styles.
The final reason why you might not be getting sales is that your product doesn’t do anything different from what everyone else is offering.
People want to feel special when they’re buying something, so if yours offers the same benefits as other products, it won’t stand out from the rest.
To make sure your product is special and unique, you need to find a problem people are having and then offer a solution. This way, you’ll be able to create an effective landing page because you will provide people with benefits that they can’t get anywhere else.
Now that you know what to avoid, here are some tips that you can follow to increase your conversion rate and get more sales.
Search Engine Optimization isn’t just for Google and Bing; you can also use it to get more people to your Wix store.
You need to include relevant keywords throughout the pages of your website and not only in the title and description of each product. You should also have them in the name of your store because this is how potential customers are going to find you when searching online.
Social media allows you to grow your audience by connecting with the people interested in what you have to offer. In addition, by using social media, customers will share their positive experiences so other people can see them too.
You should include links to Facebook and Twitter on your site so customers can easily share them with their friends and followers. In addition to this, you should also use social media to ask your followers what they think about your products or services.
You must know exactly your target audience because this will help you create a conversion rate that speaks to them.
People like to feel special, and they’re more likely to buy from you if your offer makes them feel unique. You can do this by creating specific recommendations or landing pages for different people with different problems.
Paid search traffic is vital for your Wix store because it attracts new customers who are already looking for products like yours.
You can easily find people on Facebook who have the same problems as your potential customers, so they’re more likely to be interested in what you have to offer. However, if you can’t get enough traffic this way, it’s time to consider running Facebook ads. This way, you’ll be able to get more people who are ready to buy from your Wix store.
By checking your Google Analytics account regularly, you can see any changes you need to make to attract more traffic and get more sales. For example, is the number of conversions going up or down?
You should also look at specific pages and determine which ones they’re visiting so you can understand why they’re converting. Finally, you should also check the traffic sources of your conversions to see what’s bringing people in so you can increase it.
People want to feel like they’re getting a good deal when they buy, so you should offer discounts and free shipping. This will entice them to complete the purchase because it will be more affordable than what they were planning on spending. You can also add various other deals that you’ll only have for a limited time.
Place a call-to-action button on every page of your Wix store that’s simple and clear. You need to make sure that people know exactly what they’re going to get when they click it so they’ll be more likely to do so.
You need to create high-quality product photos so your products come across as being desirable. Customers want to feel excited about the product they’re interested in, and a nice photo is one of the best ways you can do this. In addition, you can attract traffic from other platforms by using words that describe your products along with photos. Most people only buy from someone they know, like, and trust, so you want to make sure that potential customers feel this way about what you have to offer!
Make sure that you create a fun and engaging video for each of your products because this is one of the best ways to connect with your customers. Your website visitors will be able to watch the videos at any time so that they may return to them often. You can also use other kinds of videos to make your Wix store more successful.
Having a blog is another great way to get more customers through your Wix store and it helps you build relationships with your customers so they’ll be more likely to return.
You can use the blog to create articles about various topics that are of interest to your target audience. If you do this, you’ll get the chance to strengthen your brand and you can share your knowledge with the world.
Email marketing is one of the best ways to get more people through your Wix store, so you should start using it as soon as you can. You can create great sales funnels that work immediately, so this is one of the first things you want to do.
You’ll need to find out where your visitors are coming from by doing an email campaign analysis, which will tell you exactly how well your email marketing efforts are doing. If your email communications are working, you can continue to use them.
Conclusion paragraph: If you’re spending money on traffic but not getting any sales, then there is a good chance that your website isn’t converting well.
You might need to take another look at the marketing funnel and try implementing some of these tips for more conversions.
It’s also possible that you haven’t done enough keyword research or set up conversion goals in Google Analytics so it can track what works best for your business online. We hope this article has been helpful for you and good luck with your Wix store!